Automatic watches, assembled by hand
Your watch, part by part.
Choose the movement, dial, hands, case and strap, then check out. We assemble, regulate and test every watch by hand and send it to you.
The collection
Five ways to begin
Pick a style to start from, then change any part you like.
How it works
From parts to your wrist
01Choose a watch
Pick one of our prebuilt watches, start from a style, or begin with a blank build.
02Make it yours
Change the movement, dial, hands, case and strap. You only see parts that fit, and the price updates as you go.
03Pay, and we build it
Check out securely as soon as your watch is ready. We assemble, regulate and test it by hand and ship within 2–3 weeks.